The research period for HIC had three stages. First, the team investigated DEI foundations and best practices. Then we identified our audience demographics and how best to communicate with them. Finally, we completed communications research to inform the design of our social media and communications briefs.
After the research period concluded, the team focused on branding. We designed a color palette, logo, mission and vision statement, and name. Our rebranding strategy prioritized audience, accessibility, and awareness.