THE CLIENT: Holt Public Schools

Screenshot of the Holt Inclusivity Coalition home page


After the success of the Trojan Mental Health Matters project, Holt Public Schools approached us to create a similar initiative. HPS contracted us to rebrand their existing DEI organization then deliver a branding packet, website, communications strategy, and social media.


Writing team: three professional & public writing (P2W) majors, responsible for researching and drafting the content for the communications and social media strategies.

UX team: two UX designers responsible for building the website.


The research period for HIC had three stages. First, the team investigated DEI foundations and best practices. Then we identified our audience demographics and how best to communicate with them. Finally, we completed communications research to inform the design of our social media and communications briefs. 

After the research period concluded, the team focused on branding. We designed a color palette, logo, mission and vision statement, and name. Our rebranding strategy prioritized audience, accessibility, and awareness.

Holt Inclusivity Coalition logo
Holt inclusivity wireframes of the home page and student page

Once the client approved the branding, we began building the strategy, social media, and website deliverables. The original online location for Holt’s DEI initiative was a single page on the district website, and we decided to create an entirely new website linked to that original page. The initial wireframes for HIC were too text-heavy, which interfered with accessibility and audience engagement. The team solved this problem by approaching the client for more visual elements to incorporate into the design.

While the website team moved from hi-fidelity wireframe drafting into the website building stage, the writing team created social media accounts and drafted a social media strategy for Facebook, Instagram, Twitter and TikTok. The goal of the social media strategy was to engage more holistically with the audiences of HIC and Holt Public Schools.

Once we drafted the full website, we loaded the content from the communications strategy. The finished project was then user tested by HPS students and staff before our final iteration.

Holt inclusivity twitter


The challenge for the team was addressing the deep-rooted problems in Holt Public Schools without alienating any of our multiple audiences. The project is meant for students, staff, teachers, parents, and community members of Holt, but each audience requires different methods of communication. This challenge was addressed in the communications strategy document, which outlined all of our research before the project build phase began. Team members were challenged to research communication methods they were unfamiliar with and to interact directly with the various audiences of the project.


The finished product exemplifies our commitment to accessibility, inclusivity, and experiential learning. The goal of the project was to create a DEI initiative to meet the needs of Holt Public Schools’ diverse student population and support positive change. 

The team’s main challenge was to create deliverables that appealed to each of our audiences. Designing for a school district meant not only appealing to students and staff, but also parents, community members, existing DEI groups, and the superintendent and school board. While drafting the communications strategy, the team considered the best means of communication to each of their audiences in order to get the desired effect.


The future of Holt Inclusivity Coalition is to get staff, students and teachers involved with the project and using the resources. Once the website, social media and overall branding are trusted and used regularly, the project can consider expanding to include more programming and resources.